What's The Point Of Sending Traffic To A Site That Doesn't Convert?
Let's say you run a local business in Rockingham and just had a new website built by someone. You started some online marketing campaign to drive traffic to it. You spent a decent amount of money on the site creation, yet you quickly realised that you hardly get new leads or sales coming from it despite the traffic...
This is quite a typical scenario that we hear often. Many people think that a pretty looking website naturally converts site visitors into leads or paid customers easily... Well, it does happen to a certain degree but its 'conversion rate' could have been improved dramatically if the site had been designed to maximise a conversion as a prime goal. Well, we can help you achieve that goal.
This is quite a typical scenario that we hear often. Many people think that a pretty looking website naturally converts site visitors into leads or paid customers easily... Well, it does happen to a certain degree but its 'conversion rate' could have been improved dramatically if the site had been designed to maximise a conversion as a prime goal. Well, we can help you achieve that goal.
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Quick Template Websites
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Fully Customised Websites
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Truth About Business Websites...
We all know that it is becoming rarity to see businesses without a website. A website should be used as one of the great cost-effective tools to help your business grow as it can serve many different purposes, depending on what you want to achieve with it. However, the most important purpose of all should be about generating more leads and customers, no matter what industry it is, and that really is the bottom line, agreed?
For that purpose, of course you can spend approx. $5,000 to $20,000 (as that's the price range many web design companies typically charge) if you believe having a flashy high-end website with lots of bells and whistles is the only way to attract more customers online.
However, the TRUTH is that most SMEs DON'T NEED such a "flashy" website to attract new customers. A rather simple website can still do the most important job well, which is getting the right message across to visitors instantly, and compel them to contact you, as long as you know how to build a site to fulfill that purpose.
As you probably know, online visitors are usually very impatient. They usually know what they want so they don't want to waste their precious time too much on your site. In other words, your site must be designed in such a way that visitors can almost instantly GET what you are offering and more importantly, 'what is in it for them'.
Sophisticated sites with lots of bells and whistles tend to look very cool and impressive when you see them at first, but visitors often get confused about what the site is all about and what benefits they can get etc... Obviously this should not happen if your website is supposed to get you more leads and customers.
So make sure your next website is designed to focus on one thing and one thing only - CONVERSION.
For that purpose, of course you can spend approx. $5,000 to $20,000 (as that's the price range many web design companies typically charge) if you believe having a flashy high-end website with lots of bells and whistles is the only way to attract more customers online.
However, the TRUTH is that most SMEs DON'T NEED such a "flashy" website to attract new customers. A rather simple website can still do the most important job well, which is getting the right message across to visitors instantly, and compel them to contact you, as long as you know how to build a site to fulfill that purpose.
As you probably know, online visitors are usually very impatient. They usually know what they want so they don't want to waste their precious time too much on your site. In other words, your site must be designed in such a way that visitors can almost instantly GET what you are offering and more importantly, 'what is in it for them'.
Sophisticated sites with lots of bells and whistles tend to look very cool and impressive when you see them at first, but visitors often get confused about what the site is all about and what benefits they can get etc... Obviously this should not happen if your website is supposed to get you more leads and customers.
So make sure your next website is designed to focus on one thing and one thing only - CONVERSION.
